January 10

Part #2 Where to start if you’re a real estate agent and you have no idea where to start with Facebook ads

by Damir // in Real estate

Hello, Damir Butkovic here .

In his blog, I want to discuss part two, how to create Facebook ads to generate good quality, high-quality real estate leads.

So, what do you want to do? You want to open up your business Facebook account.

Because if you do something wrong on Facebook, Facebook lately has been funny. It can block your account, your private account.

So if you do ads through your private account, it can block the whole profile.

Meaning you want to open your business Facebook business account.

What you want to do is go to business.facebook.com and follow the prompts.

It's effortless. You create a profile and based on your Facebook profile, you create an ad account and obviously should have a Facebook page.

So that's also step number two.

If you don't have a Facebook page, you should open up a Facebook page. It's completely free to do so.

And you can do that literally in a matter of minutes. Now, what's really important when you open up your Facebook page is you want to have you do it the right way.

Meaning you want to have your phone number and your email there, and you want to have a link to a website.

If you have one, if you don't, don't worry, right.

You want to have photos of you or your company.

You want to have, you want to create like portfolios of your properties that you have.

It doesn't matter if it's one, two, 20, or 30.

It can take a little time, but you want to have that when you make ads, and when people go and check your page, they want to see that you are a real business, someone they can trust.

And obviously, if they go there and see, you have lots of properties, proper contact info, accurate description of your services, whatever you do.

You know it establishes authority, and people will see you as trustworthy. Thus you will generate a lead easier.

If you don't have it, if it looks shabby, if there's no phone number, if there is no address, then people might think you are not a serious real estate agent.

And, of course, they will be afraid to give you their contact info or even to work with you. 

To repeat:

So what you want to do is to go to business.facebook.com.

  1. Open up your business account and your ad account. This means putting a credit card there and naming your ad account. This is where you can deduct your taxes for advertising and
  2. Open up a Facebook page. If you don't have it. If you have it, pimp it up, make it look good, make it look great. And then you start from there.

If you have any questions or want to know more about getting qualified buyer and/or investor leads from Facebook, click here.

Cheers.

Damir

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