January 21

Quantity vs quality

by Damir // in Real estate

Hello, Damir Butkovic here. I want to talk to you about the mindset, which is a big problem for many agents or agencies I see around there.

Most agents and agencies focus on many leads.

To tell you from experience, number of leads is entirely irrelevant. What's relevant and essential is the number of quality leads.

And you will see a lot of people, a lot of marketers like myself or the real estate agents saying," oh, I get these leads for $1, €1, or $5; they are really cheap."

You don't want that. And I will get to this in a second.

For most of these people, because the ads are not set up correctly, you will get a lead but just a generalist leads, and you will not be able to contact them because their contact data is entirely wrong.

Like phone numbers and emails.

You will waste a hell of a lot of time even to contact them.

You will get hundred of leads, and you may connect with five people in total.

You may get five of them on the phone, and what's that worth to you?

You will spend $500, let's say, on hundred leads, and then you're going to spend two or three weeks contacting them all to get connected with five people.

That's a ludicrous waste of your time.

Even if you would pay someone, when you calculate all the costs of your time and money, paying someone else to connect with the lead, is not cheap.

And it's a waste. You want to have quality leads, which will cost you more. I mean, a little more, but you want quality leads.

I'll tell you a little story.

Last year I started to work with a friend from Australia, and I got him around 85 leads. He got eight down payments right away!

They contacted only like 40 people. And he said, "Hey, I've been in this business for 20 years, but no one ever gave me such good quality leads."

And now I'm a partner in that company.

I get a percentage of every sale. So I have a real estate agency, and we sell a lot of apartments, but the point is that I only got that partnership because they got qualified leads.

My partners are delighted.

In another campaign, 12 people out of 16 answered the phone. We have indications from that who are interested in the property.

So he connected with 12 people out of 16.

Isn't it easier to make 16 phone calls than a hundred phone calls and get connected with five?

When we talk about quality leads, not just leads, you can get leads anywhere. So getting leads is very easy in a way. 

But getting quality leads is an entirely different story.

I'd want you to start thinking like you really want quality leads, fewer leads, and good leads. It will take you a lot of, a lot less time to follow up with them.

It will be much easier for you to develop a relationship.

And it will be easier for you to sell, you know, and then over time you can have 50 or a hundred leads, but highly qualified leads, you will get a lot more sales out of that.

Think about that. It's not about the number of leads.

It's not about how much they cost you because you can not; you can calculate the lead cost, how much you can pay per lead, which I spoke about in this training - How to calculate the lead cost.

It's more work at the start but very little work it starts.

And then afterward, you are the man or woman, a guy or business owner or agency owner with qualified leads.

And that's what we want.

Anyway, so much for this short training; it helps. Think about it. It makes sense.

It looks good. Feels good. Sounds good.

So, if you have any questions or comments or if you would like the full training on these things that I'm talking about, simply click here and get Free video mini-course showing you how to get quality leads from Facebook.



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