In this blog post, I'm going to share one skill that I believe you, as a real estate agent broker and a real estate agency owner, should know.
Learning it is straightforward, and that skill is called lead generation.
You have to, well, you don't have to but do you want to become skilful in generating your leads.
And here are four reasons why:
Number one - it's very costly!
If you hired an agency to do it for you, it's excellent, and there are a lot of professionals out there.
They will provide you with good leads, but it costs a lot of money
You have to pay the agency and pay for the ads.
When you calculate all those costs, the lead cost is cost high.
Number two - If you do it right, you might avoid falling into a trap a lot of people fall into on Facebook.
Facebook ads are one of the most effective ways to reach your target market. They allow you to customize your audience, targeting people by interests, demographics, and even behaviors.
"Hey, I'm getting all these cheap leads."
But cheap leads are cheap leads!
They're not qualified, so it costs you a lot more cash in the time needed to attend to them all.
You can get a bunch of leads, but they may need a bunch of time to contact them.
And you'll probably get rid of 80, 90% of them.
If you pay someone else to do it for you, then it costs you even more.
Number three- this it's really important:
You are a realtor, and you are in the real estate industry.
You understand the concept of real estate investing.
If you invest in real estate, after some time, it pays out.
It's a familiar concept. We all know it.
But in your world, your 'real state', the real estate property you are investing in, are leads.
For example. I have a partner in Australia. We don't have big, massive lists of leads, but we stay in touch with them.
We have a lot of leads that have yet to answer our phone, but every week we send them a couple of projects - apartments, townhouses, house and land packages, new, old, whatever.
And we get a lot of responses back because sometimes people ask for information, but they need more time to buy.
We stay in touch with them, with simple newsletters and new projects and just being in front of their eyes.
We keep in touch with those leads through a simple newsletter.
So this is our 'investment property.'
All those leads are precious to us.
One day they'll be even more valuable. Now some of them are not. So this is how we invest.
This is how you should invest too.
Number four - If you learn this skill of generating leads, it can be Facebook, Google, LinkedIn, or whatever.
It doesn't matter where you get your leads or how.
But you don't have to depend on anyone else when you develop that skill.
I don't know about you, but I love to control that part of my business
I'm in charge of the lead generation for my business for my growth.
Because if you're not in charge of your growth, then who is?
If you can get enough good leads, then your business can thrive.
Believe it or not, one of the worst things is that you might have a good lead provider.
You might have a person who gives you a bunch of promising leads, but you still depend on that person or company
And I don't know about you, but I don't like my business to depend on something or someone else.
No matter how good they are, you still depend on someone else to provide you with leads.
Also, God knows whether those leads are qualified or not.
Let's say they are reasonably good leads.
Then again, because you didn't qualify them, you left a critical job to someone else - you are actually in the dark, you are even more dependent on someone else, and your whole business is in THEIR hands - not yours!
Learning how to generate leads is more than a million-dollar skill.
It's a super essential skill that any agent should know.
Let's take referrals, for example - they are great but need to be more scalable.
You don't know when you will get the referral or not.
You can get leads organically.
That also takes time, a lot of time.
I always want to pay a little bit, i.e. $5 - $10 a day minimum.
If you do that, you can start to generate leads daily.
For example, from Facebook, you can get some leads the next day or two, and then you only depend on yourself.
Then you can qualify people as much as you want to.
You can grow as much as you want to because the more money you put in more leads you get, more appointments, and more sales.
The best part?
You don't depend on anyone.
The skill you would want to develop is what we are talking about here.
It's about investing, real estate investing.
Only in your case, your 'real estate is a list of qualified leads.
I know it gets confusing online.
Facebook is way easier to figure out than Google.
And there's a big difference between Google and Facebook and how it works.
You learn it once and copy and paste the same campaigns repeatedly, over and over and over and over.
I hope you change your mind about it and get a new desire to learn about lead generation.
Remember, at the end of the day, many agents need help.
I suggest you take a little bit of time and learn how to do it yourself, and you'll never have to worry about lead flow or money in your life - ever!
If you'd like to learn that million-dollar skill, click here for Free video mini-course showing you how to get qualified residential and investor leads from Facebook.